A More
Deliberate
Approach.
PR often looks impressive from the outside, but behind the scenes, it frequently becomes process.
Senior teams win the work, junior teams run the account and the focus shifts from finding the right story to simply generating activity.
Defined was built around a different idea.
Every engagement starts by answering a simple question:
What is the story, and why should anyone care?
Because without that, media coverage is just noise.
Senior-Led
By Design.
Defined is led by James Richards, a multi-award winning PR consultant with experience delivering national campaigns, broadcast coverage and high-impact media relations across consumer brands and high-growth businesses.
He has worked for global brands including Heineken, Nestlé and Hiscox, alongside challenger businesses and high-growth startups, delivering everything from brand campaigns and launches to strategic media positioning and ongoing visibility.
Defined works with founder-led and growth-stage businesses that need clear positioning, strong stories and media that actually cuts through.
Every engagement is led directly - combining strategic thinking with hands-on media execution from the outset.