02.

BUILD

Build the narrative before the publicity

Strategic foundations designed to make
your brand worth covering.

Build is a structured 12-week strategic engagement designed to refine the story, align messaging and prepare founders for media visibility.

The work combines strategic analysis, messaging development and spokesperson preparation, before launching a defined campaign moment designed to introduce the brand to the right media.

£12,500

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BEST FOR

  • Brands preparing for a major launch or growth phase

  • Businesses that have outgrown ad-hoc PR

  • Founders who need clear messaging and media positioning

  • Companies looking to build credible, long-term visibility

WHAT YOU GET

  • Deep-dive strategy workshop

  • Category and competitor positioning analysis

  • Narrative and messaging framework

  • Commercial story and media hook development

  • Audience and media tier mapping

  • Founder positioning and spokesperson alignment

  • Key media Q&A and guidance

  • Formal media training session

  • One defined campaign push

DELIVERABLES

  • Positioning and narrative document

  • Messaging framework

  • Key media Q&A and guidance

  • One written press release

  • Targeted media outreach

  • Campaign coverage report

  • Post-engagement visibility roadmap

Ready for what’s next?

Build gives you the strategy, positioning and messaging to stand out. Grow turns that foundation into consistent media visibility through ongoing PR that keeps your business part of the conversation.

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